Couture is defined by more than an impressive silhouette. Behind every finished garment are hours of careful work, an understanding of materials, and an eye for details that bring a design to life.
For Elfida Artinoff, founder and creative director of Elfida’s Atelier, also known as Gotham Couture NYC, this appreciation for craftsmanship began at home, influenced by her family's legacy in watchmaking and Lebanese couture.
She has since developed a distinctive approach to fashion, bringing together dramatic designs, intricate detailing, and expressive silhouettes. On September 26, 2026, Artinoff presented her Spring/Summer 2027 collection, Alchemized, at Milan Fashion Days.
Held at the historic Palazzo Serbelloni, the event marked another important milestone for the designer, who received the Milan Fashion Awards' Best Couture Designer distinction as a laureate.
Napoleon’s Old Palace Becomes a Couture Stage
Milan Fashion Days held its Spring/Summer 2027 presentations at Palazzo Serbelloni, an elegant Italian landmark that once served as a residence for Napoleon Bonaparte.
The historic venue welcomed designers from different parts of the world, showcasing a range of creative approaches. Presentations included reinterpretations of Chinese cheongsam and menswear made from century-old Azerbaijani carpets.
The event also hosted the Milan Fashion Awards, recognizing achievements across several categories. Founder and president Zoriana Semeniuk established the platform to give emerging and established designers opportunities to present their work in Milan.
Elfida’s Atelier joined the international showcase with a full cast of models and influencers, bringing its own interpretation of contemporary couture to the runway.
The Precision Behind Every Opera Coat
Artinoff’s creative background is rooted in Baalbek, Lebanon. Her father and grandfather passed down a family legacy in horology, introducing her to the precision and intricate work involved in fine timepieces.
